John Healey
Assistant Professor
New Orleans
LA
US
Freeman School of Business
Areas of Expertise
Biography
Professor Healey's research uses econometric methods to analyze how marketing affects firm performance. Specifically, he researches the reaction of financial markets to firm marketing communications, including firm social media content and sponsorship agreements. He is also interested in platform markets. Professor Healey’s research has been accepted for publication by the International Journal of Research in Marketing.
Education
Robert H. Smith School of Business, University of Maryland
Ph.D.
Marketing
2015
University of Florida
M.B.A.
2007
University of Florida
M.S.
Management
2006
University of Florida
B.A.
Economics and Political Science
2005
Links
Photo Gallery
Articles
The Effects of Installed Base Innovativeness and Recency on Content Sales in a Platform-Mediated Market
International Journal of Research in Marketing
2016
Buying behavior in the video game market can be conceptualized as a two-stage process where users first purchase a console and then purchase content for that console. As a result, the sales of consoles and content in this market are interdependent and together form a platform-mediated market.
